20 Stars |
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Samsung
How do you celebrate 20 consecutive years as the world's No. 1 TV brand?
In football, a national team earns a star above its crest for every World Cup it wins. Samsung has now led global TV sales for 20 years in a row, so we decided the brand had earned 20 stars of its own.
2026 is Samsung's 20th year at No. 1, and it's also a World Cup year. Samsung Europe wanted to mark the milestone in a way football fans would instantly understand. So we borrowed the sport's most respected symbol of greatness and gave Samsung 20 stars, then sent them across the skies of Europe.
In football, a national team earns a star above its crest for every World Cup it wins. Samsung has now led global TV sales for 20 years in a row, so we decided the brand had earned 20 stars of its own.
2026 is Samsung's 20th year at No. 1, and it's also a World Cup year. Samsung Europe wanted to mark the milestone in a way football fans would instantly understand. So we borrowed the sport's most respected symbol of greatness and gave Samsung 20 stars, then sent them across the skies of Europe.