Men’s Health
is a Big deal
Noah Hong Kong
"60% of men in the city avoid talking about sexual health because they’re embarrassed. So how do we get men in Hong Kong to speak up?"
During Men’s Health Month, we pulled off a bold online stunt using FOOHs.
A tugboat cruised across Victoria Harbour—right in front of the iconic IFC building—towing a giant pair of inflatable balls.
The stunt sparked laughs, double takes, and most importantly, real conversations. Cutting through the shame and putting men’s health where it belongs. In the open.
During Men’s Health Month, we pulled off a bold online stunt using FOOHs.
A tugboat cruised across Victoria Harbour—right in front of the iconic IFC building—towing a giant pair of inflatable balls.
The stunt sparked laughs, double takes, and most importantly, real conversations. Cutting through the shame and putting men’s health where it belongs. In the open.
