The World’s
Biggest Boner
Noah Hong Kong
"One thing’s for sure... Noah’s definitely got balls."
Men's sexual health is taboo in Hong Kong. Even pharma ads hide erectile dysfunction in their advertising behind euphemisms like "weak kidneys" or "shrinking golden eggs," so men stay quiet.
So for Men's Health Month, we hijacked that instinct by lining up a giant pair of inflatable balls with the skyline, creating the world's biggest boner.
An unmissable reminder that men's health is a big deal.
Men's sexual health is taboo in Hong Kong. Even pharma ads hide erectile dysfunction in their advertising behind euphemisms like "weak kidneys" or "shrinking golden eggs," so men stay quiet.
So for Men's Health Month, we hijacked that instinct by lining up a giant pair of inflatable balls with the skyline, creating the world's biggest boner.
An unmissable reminder that men's health is a big deal.
