Mouse Movement Background and Text Color

Relax, It’s Just Noise

Art Direction, Motion Graphics

How can an agency attract these young talents in advertising to apply for an internship with us?

Creative interns often experience stress and anxiety when they are not given clear guidance on how to interpret feedback. What if we turned unhelpful and frustrating client comments into a soothing ambient whale music playlist?

Using Paulstretch, a free music stretching software, I stretch voice recordings of typical client comments that may be frustrating, such as 'it looks flat' or 'make the logo bigger,' into whale sounds and put them into a 5-minute track with soothing ambient music for all creatives to enjoy.

*This was a mock project done during my internship with Dentsu Singapore